High-Impact Direct Mail Applications with the Kern 515 EasyMailer

In an age when email has become the dominant form of communication, marketers need high impact applications that will attract the recipient from the outside of the envelope, generating enough interest to increase the likelihood that the mailpiece will be opened.

Now you can connect more personally with your prospects and customers, while revolutionizing your direct mail production. The Kern 515 EasyMailer allows any printer to go the extra mile and, in a single pass, create a completely personalized envelope and letter. You can print both a letter and its envelope in full color, with variable graphics and text on the front and back of an 11” x 17” sheet that is then converted into the unique and high impact mailpiece. Applications with the EasyMailer are ideal for any printer, large or small, that wants to offer original direct mail services to their customers.

How will this affect your response rates? It has been proven that the personalization of envelopes and letters with highly visual graphics and text yield higher than average response rates. Up until now, it has been difficult and often very expensive to personalize envelopes with text and graphics. Not anymore. ADMA has stated the average response rate for direct mail is 2% - 5%. In some cases the full color direct mail applications with the Kern 515 EasyMailer have shown response rates over 20%.

Because of the potential increase in response rates, mailers can save money on postage with more targeted campaigns. The EasyMailer creates a unique envelope with double-sided, full color, changes the design of the envelope on demand, saving significantly versus pre-printed envelopes. Unlike inkjet technologies where quality and area to add full-color is limited, EasyMailer applications can easily be created with today's most popular graphic design programs and continuous, full-color graphics can wrap around the whole envelope.

Take your EasyMailer application to the next level and incorporate PURLs and QR Codes to connect your direct mail with your digital marketing strategy. Standout with unique, personalized, and full color high impact direct mail applications made exclusively with the Kern 515 EasyMailer.

** THIS ARTICLE WAS FEATURED IN THE MAY/JUNE ISSUE OF MAILING SYSTEMS TECHNOLOGY MAGAZINE.

-EMail Ryan McManus rmcmanus@kerninc.com for a sample produced by the Kern 515 EasyMailer.